To effectively execute digital marketing plans, a team of specialists with a variety of talents and expertise often makes up a digital marketing agency. The following lists the main positions that can be found on a team at a digital marketing agency:
Manager of Digital Marketing:
oversees the entire plan for digital marketing.
creates and oversees campaigns to meet the objectives of clients.
evaluates metrics and data to assess the effectiveness of campaigns.
Manager of Content:
produces pertinent and interesting content for a range of media.
oversees content calendars and makes sure that messaging is consistent.
makes information more search engine friendly (SEO).
Handle social media:
oversees and expands clientele's social media presence.
creates campaigns and strategies for social media.
keeps an eye on and interacts with the public on social media.
Specialist in SEO:
makes information on websites more search engine friendly.
carries out keyword research and applies
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